Privacy Policy
1. Who we are
Sellers Edge Group is operated by Modern Gent Ltd ("we", "us", "our"). We provide Amazon brand consultancy and execution services to established Amazon sellers. For the purposes of UK data protection law, we are the data controller in respect of any personal data you share with us. If you have any questions about this policy or how we handle your data, please contact tony@sellersedgegroup.com.
2. What personal data we collect
We collect the following personal data when you submit a form or make an enquiry through our website:
Your name
Your email address
We do not collect any special category data (such as health information, financial data, or government identifiers) through our website.
3. How we collect your data
We collect personal data when you:
Submit an enquiry form on our website
Contact us directly by email
We also use cookies and similar tracking technologies on our website. Please see Section 8 (Cookies) for more detail.
4. Why we collect your data
We use your personal data for the following purposes:
To respond to your enquiry and provide information about our services
To assess whether our services are a good fit for your business
To communicate with you throughout the course of a business engagement
To comply with any legal or regulatory obligations
We will only use your data for the purposes set out above. We will not use it for marketing without your explicit consent.
5. Our legal basis for processing
Under UK GDPR, we rely on the following legal bases for processing your personal data:
Legitimate interests - to respond to your enquiry and assess a potential business relationship
Contractual necessity - where you have entered or are entering into an agreement with us
Legal obligation - where we are required to process data to comply with applicable law
6. Who we share your data with
We do not sell your personal data to any third party. We may share your data with the following third-party service providers who assist us in running our business:
Framer - our website platform
Email service providers used for business correspondence
All third-party providers are required to handle your data securely and in accordance with applicable data protection law. Where providers are based outside the UK, we ensure appropriate safeguards are in place
7. How long we keep your data
We retain personal data only for as long as necessary for the purposes it was collected:
Enquiry data - up to 12 months from the date of your initial contact, unless a business relationship develops
Client data - for the duration of our engagement and up to 6 years thereafter, in line with standard business record-keeping obligations
After these periods, your data will be securely deleted or anonymised.
8. Cookies
Our website uses cookies - small text files stored on your device - to help us understand how visitors use the site and to improve the experience.
We use the following types of cookies:
Strictly necessary cookies - required for the site to function correctly
Analytics cookies - to understand how visitors navigate the site (e.g. page views, session duration)
When you first visit our website, you will be asked to consent to non-essential cookies via our cookie banner. You can withdraw or change your consent at any time by clicking the cookie settings link in the footer. For a full list of the cookies we use, please refer to our Cookie Policy.
9. Your rights under UK GDPR
Under UK data protection law, you have the following rights in relation to your personal data:
Right of access - you can request a copy of the personal data we hold about you
Right to rectification - you can ask us to correct any inaccurate or incomplete data
Right to erasure - you can ask us to delete your data in certain circumstances
Right to restrict processing - you can ask us to limit how we use your data
Right to object - you can object to our processing where we rely on legitimate interests
Right to data portability - you can request your data in a structured, machine-readable format
To exercise any of these rights, please contact tony@sellersedgegroup.com. We will respond within one calendar month.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at www.ico.org.uk.
10. How we keep your data secure
We take reasonable technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access. These include secure email practices, limiting access to personal data to those who need it, and using reputable third-party tools with strong security standards.
No method of data transmission over the internet is completely secure. While we take appropriate steps to protect your data, we cannot guarantee absolute security.
11. Links to third-party websites
Our website may contain links to external websites. This privacy policy applies only to our website. We are not responsible for the privacy practices of any third-party sites and encourage you to read their policies when you visit them.
12. Changes to this policy
We may update this privacy policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we handle your data.
13. Contact us
If you have any questions, concerns, or requests relating to this privacy policy or how we handle your data, please contact:
Sellers Edge Group Ltd
tony@sellersedgegroup.com
Sellers Edge Group
Copyright © 2026 Sellers Edge Group
Sellers Edge Group
Copyright © 2026 Sellers Edge Group